Sunday, December 6, 2009
Chap.(5) Consumer Decision Making
Nike always seem to sponsor the best athlete in each sport. In basketball they sponsor Lebron James and Kobe Bryant. In football they sponsor Adrian Peterson, baseball Alex Rodriguez, and in golf they sponsor tiger woods. This help buyers lean towards Nike then other sport brands. Consumers are more willing to buy from Nike because the athletes that are being endorse are on the top of their game. Buyers think that if they purchase a top athletes merchandise that they will inherit their attributes. This give Nike the upper hand on their competation.
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