Chap.(10)- Managing Products

Nike says it does not have a “contractual relationship” with Michael Vick any more. This was stated a day after the quarterback’s agent announced a deal with the manufacturer.
In a statement released early Thursday morning, Nike says it has “agreed to supply product to Michael Vick as we do a number of athletes who are not under contract with Nike.”
On Wednesday, Michael Principe, announced the Philadelphia Eagles player had a new deal with Nike during a panel discussion at the Sports Sponsorship Symposium.
Vick’s agent, Joel Segal, did not immediately call back for comments on Thursday.
Nike, which signed Vick as a rookie in 2001, eliminated his contract in August 2007 after he filed a plea agreement admitting his involvement in a dogfighting ring.

Chap.(10)- Developing

Throughout Nike's years of business they've managed to produce millions of sneakers and clothing as well as sponsor our famous athletes and music stars. Nike's management is nationally known throughout the world,its the worlds largest leading corporation,Nike has managed to become share holders with other known companies such as Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. The Pacific Northwest is the birthplace to Nike, today they operate in more than 160 countries around the globe.

Chap.(16) Personal Selling

Nike utilizes a personal selling technique in all of their retail stores. The sales associates in these stores has direct contact and interaction with the buyers of Nike merchandise. They are the individuals that communicate directly with the consumers who are interested in Nike products. They sales men and women must be able to help in the process of a successful sale. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for. To make sure this is done Nike will often send Nike representatives to retail stores that sell their sneakers to give little presentations to keep the sales associates up to date on the merchandise and the technology behind them. I agree with this because sometimes people that work at the store don't really know what they selling and need to b reminded.

Chap.(16) Sales Promotion

NIKE ID (nikeid.com) is the latest offering from one of the world's most premiere sports fitness brands. NIKE ID gives you a chance to be a NIKE designer. This site allows you to customized and personalize a wide variety of NIKE footwear and apparel. This a good idea because sneakers or cloths that Nike make don't always come in the colors u want or style. Nike ID is a good way you can add your own flavor to your attire.

Chap.(15) Public Relation

I think this ad was effective the public. It made people that never seen Lebron play watch him and people that already watch him to continue. This also boost the NBA view rating during the NBA playoffs last year. More people was watching the Cleveland Cavalier games to see what Lebron James would do next on the court. It was a hit with the customers to because almost everybody in the arena would have a shirt that says we are all witnesses.

Chap.(15) A.D.V

The purpose of this ad is to show that nike is all around the world. Even in places people will least expect like india. It also means that u don't have to be afraid of doing what you have to do. That it doesn't matter where you are just do what you have to do.

Chap. (17) Pricing

Despite million-dollar promotional and advertising campaigns, the original Nike’s products remain unavailable to most people worldwide. The price for individual items is a little high and so the overwhelming majority of consumers buy franchise copies holding Nike’s logo. However, this is one of the reasonable business strategies applied under the conditions of globalization. Nike, Inc. has dominated the athletic shoe market, but still has some real strong competition from Reebok and Adidas. Nike currently holds over 37% of the athletic shoe market, while Reebok have about 20% and Adidas 12%.

Chap. (17) Pricing

How your products will be priced is important to ensuring your customers will continue to buy from your company. Nike products are higher priced then other sneaker companies, but Nike has done a great job of selling the perceived value of their products over the years through multi-product branding. Consumers can find everything they would want or need from running shoes to soccer gear to eyeglasses with the Nike brand. Nike has a larger amount of consumers who have associated themselves with the brand, and will pay the higher price point to own something with the Nike Swoosh on it.

Chap.(13) Retailing The Best

Retailing is all activities directly related to the sale of goods and services. Nike uses Lebron James and Kobe Bryant to endorse their sneaker because they are the two best players in the NBA. If u play basketball you are more likely to buy Nike's then Adidas because your favorite player wears them. This is how company sell their products. They take a well known person that's the best in what ever they do and have them advertise their product. This a good way of advertising because people go by name brand and who is wearing it.

Chap.(13) Retailing to Women

Nike is planning to extend its number of stores in Australian specifically designed to target women, as part of its on going campaign to gain a greater share of the female sporting market. Currently, Nike Women stores are in Bondi Junction’s Westfield Shopping Centre and Chadstone Shopping Centre in Victoria, with two more opening next month in Victoria’s Southland and Highpoint. Overseas there are stores in London, New York and Beijing and they all been made to provide female consumers with a boutique-style shopping environment, stocking an extensive range of women’s sporting attire, footwear and equipment. Nike Pacific brand marketing manager Simon Pestridge said the firm has done a lot of work trying to identify exactly what the female consumer wanted from the category.“When you look at the places where you can buy sports products in the past none have been conducive to how women actually shop. We’ve opened women-only stores to enhance their retail experience and make it a more positive brand experience,” Pestridge said. I think this is a smart idea cause females shop more then men so; this should improve Nike sales.