Chap.(2)- Nike Competitive Advantages

Nike is a real competitive organization. Phil Knight (Founder and CEO) is sometimes quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike for their competitors. Nike doesn't own any factories. Nike doesn't see the reason to tie up cash in buildings and manufacturing workers. This makes Nike a very lean organization. Nike strengths are research and development. Nike then manufacture wherever they can make at a high quality product for the lowest possible price. If prices rises and products can be made more cheaply some where else, Nike would move it's production.