Chap.(2)- Strategic Planning

Nike's goal is to be a company that surpasses all other companies in the athletic industry. Nike will maintain it's position by providing quality footwear, apparel and equipment to give an individual consumers of all ages and lifestyles. Nike pledge to make their products easily available worldwide through the use of retail outlets, mail order and our company web site. Nike’s management believes that it's success lies in the hands of teammates, customers, shareholders and the communities in which it operates. Nike vow to keep in mind with the execution of every decision within their company.