On the day before World Aids day some of the world’s best soccer players joined Bono at an announcement of partnership between NIKE, Inc. The players that reach out for this event are Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham). These players came together in London to announce a partnership between NIKE Inc. and RED. This one of a kind partnership delivers a strong approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication. It also will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.
No comments:
Post a Comment