Chap.(5)- Decision Making

The actions a person takes in purchasing and using products and services including the social processes that precede and go by certain aspects of buying. The costumers mind set helps answer questions. Questions like why people choose one product or brand over another. Also how do companies use this knowledge to provide value to the consumers. Nike knows that in the sports world they're the leading and top selling company. Nike has developed over the years allot of loyal customers that would buy their merchandise no matter what the price is. Nike still manage to put their products at reasonable prices.