Retailing is all activities directly related to the sale of goods and services. Nike uses Lebron James and Kobe Bryant to endorse their sneaker because they are the two best players in the NBA. If u play basketball you are more likely to buy Nike's then Adidas because your favorite player wears them. This is how company sell their products. They take a well known person that's the best in what ever they do and have them advertise their product. This a good way of advertising because people go by name brand and who is wearing it.
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