How your products will be priced is important to ensuring your customers will continue to buy from your company. Nike products are higher priced then other sneaker companies, but Nike has done a great job of selling the perceived value of their products over the years through multi-product branding. Consumers can find everything they would want or need from running shoes to soccer gear to eyeglasses with the Nike brand. Nike has a larger amount of consumers who have associated themselves with the brand, and will pay the higher price point to own something with the Nike Swoosh on it.
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